↳ Concept
Translucent Puppy embodies a dreamlike, liminal space where art exists as both artifact and modern relic, blurring the boundaries between digital and physical. The visual approach will highlight the ethereal and fragile nature of the work, presenting each piece as if it belongs in a surreal, high art museum setting. Through carefully curated lighting, muted color palettes, and a balance of stark minimalism with organic textures, the art will feel both precious and mysterious.. something to be studied, preserved, and revered. The goal is to create an immersive aesthetic that transforms each piece into an object of curiosity, evoking a sense of nostalgia, wonder, and quiet eeriness.
↳ Execution
To achieve this, we photographed AND mocked up the artwork in a way that mimics museum exhibition styling, utilizing soft, directional lighting to emphasize form and materiality. Wide shots will establish a grand, gallery like presence, while close ups will showcase textures and intricate details. The pieces will be digitally placed in minimalist museum style mockups featuring glass cases, pedestals, and clean white wall settings, reinforcing their status as curated objects. Additional design elements, such as plaque style descriptions, catalog layouts, and AR enhanced interactions, will elevate the experience, making the art feel immersive both online and into any future potential physical installations. This approach will establish TRANSLUCENTPUPPY as a distinct, avant garde creative space where their art is not just displayed but preserved and experienced.
